CVC Capital Partners is exiting its six-year investment in Skroutz, selling a majority stake to Blackstone as the Greek online marketplace looks to widen its Southeast European footprint.

Founded in 2005, Skroutz is Greece’s largest e-commerce platform, listing over 12 million products from approximately 9,000 merchants and serving around 2.5 million active users.

The company runs a vertically integrated model combining its marketplace with proprietary last-mile logistics, fulfilment services, a licensed fintech offering, and a retail media business.

Founders will sell a portion of their shareholding but retain a stake, and George Chatzigeorgiou will continue as CEO.

The deal positions Skroutz to drive its regional growth.

Greece’s real GDP, yet e-commerce penetration in the country and across Southeast Europe remains well below Western European levels.

Skroutz has already expanded into Cyprus, Romania and Bulgaria, targeting a broader Southeast European user base.

Blackstone, which manages over $1.3 trillion in assets, is betting on the long-term tailwinds in digital consumer platforms.

Its portfolio includes online classifieds giant Adevinta and MENA property portal Property Finder.

The firm sees technology-enabled marketplaces with strong positions as poised to benefit as regional e-commerce adoption catches up.

The transaction is expected to close in the second half of 2026, subject to regulatory approvals.

CVC originally backed Skroutz, working with management to invest in infrastructure and evolve the business from a price-comparison service into a full-scale online marketplace.