Boyne Capital has planted a flag in the personal care market with an affiliate’s investment in YZY Fragrances, a branded fragrance company.

The transaction establishes a new platform for the Miami-based private equity firm.

YZY Fragrances develops and markets a portfolio of branded fragrances.

Operational details about its product lines, distribution channels, and customer segments were not immediately available.

The deal marks Boyne’s first platform in the personal care category.

The sponsor traditionally targets lower middle-market businesses across business services, healthcare, and consumer sectors.

YZY adds a new consumer vertical to the portfolio and aligns with Boyne’s approach of partnering with founder-led companies to drive operational improvement and growth.

Financial terms of the transaction were undisclosed.