Vol. II · No. 118  ·  Tue, Apr 28, 2026ARCHIVED ·  13 deals today  ·  Updated 4 hr ago

Buyout Desk

Private equity, daily

← The Deal Wire / Apr 27, 2026 / Add-On

◾ Add-On · —

BSN SPORTS Acquires Sports Endeavors and Lax.com

By The Desk · Apr 27, 2026 · Source: prnewswire.com

BSN SPORTS (Varsity Brands)

BSN SPORTS (Varsity Brands)

Add-On · via Varsity Brands

Varsity Brands' platform BSN SPORTS acquired Sports Endeavors and Lax.com to expand its sport-specific product offerings.

— Deal facts —

TargetSports Endeavors and Lax.com
BuyerBSN SPORTS (Varsity Brands)
SponsorVarsity Brands
PlatformBSN SPORTS
Deal TypeAdd-On
AnnouncedApr 27, 2026
Sourceprnewswire.com